Talabat Mart Launches ‘Dinner, Just the Way You Like It’ Campaign

Talabat Mart has launched a brand new campaign across Dubai with a simple idea: Dinner should suit your taste.

The campaign uses the line “Dinner, just the way you like it” in both English and Arabic. Rather than leading with delivery times or promotional codes, Talabat Mart puts the food itself at the centre of the creative.

Launched across Dubai in the first week of August, the campaign appears on digital bridge screens around the city. Large food images, minimal copy and Talabat’s familiar orange branding give the campaign a distinctive presence on the road.

Putting Personal Taste at the Centre

Food delivery campaigns often have several things they could communicate. Speed, convenience, discounts and choice can all influence customers.

Talabat Mart has taken a focused approach for this campaign.

The message is about what people actually want to eat.

“Dinner, just the way you like it” speaks directly to individual preferences. It turns a common everyday question, “What’s for dinner?”, into the central idea behind the campaign.

That makes the message easy to relate to. Choosing dinner is something people do every day, and personal cravings often shape that decision.

Food Photography Does the Talking

The creative keeps written information to a minimum.

Instead, large close-up images of prepared food dominate the digital displays. Dark backgrounds help the photography stand out, while the limited amount of copy keeps the message easy to process from the road.

A Simple Visual Style

The campaign uses black and charcoal tones alongside Talabat’s recognisable orange. Large typography and generous empty space give each element room to stand out.

This restrained approach suits a roadside environment.

Drivers and passengers may have only a few seconds to see the screen. A detailed explanation would be difficult to absorb in that time.

A close-up food image can communicate the idea immediately.

Familiar Branding Keeps Talabat Visible

The orange elements make the brand recognisable without taking attention away from the meal.

The campaign also features the phrase “Handpicked by Talabat Mart”. This supports the idea that the service is helping customers find food suited to their preferences.

The result feels closely connected to the product while maintaining Talabat’s established visual identity.

Digital Bridge Screens Reach People on the Move

The choice of media is an important part of the campaign.

Talabat Mart is using digital bridge screens across Dubai. These displays place the creative above busy roads where commuters can see it during their everyday journeys.

For a dinner-focused campaign, timing and location have a natural connection.

People travelling home later in the day may already be thinking about what they will eat that evening. Seeing an appetising meal during that journey can place Talabat Mart into that decision-making moment.

This makes the campaign relevant to its surroundings rather than simply visible within them.

Why the Message Works for Dubai

Dubai is a diverse city with an equally diverse food culture.

People have different tastes, routines and dining preferences. Some cook at home. Others order regularly. Many switch between the two depending on their schedule.

A message centred on personal choice can speak to this broad audience without needing to promote one particular type of customer.

The wording also avoids overcomplicating the proposition.

It is about dinner made to suit you.

That simplicity makes the campaign easy to understand across a busy city.

What Advertisers Can Learn from Talabat Mart

The campaign offers several useful lessons for brands planning their own billboard advertising activity.

Focus on One Message

Talabat Mart does not try to communicate every feature of its service at once.

The campaign has one idea and gives it enough space to stand out.

Use the Product as the Hero

The food takes up much of the creative.

For brands with visually appealing products, strong photography can often communicate more quickly than a long headline.

Think About When People See the Advert

Context can make a message more relevant.

A dinner campaign seen during the journey home connects naturally with what people may be thinking about at that time.

Maintain Recognisable Brand Elements

Talabat’s orange remains visible throughout the creative.

Consistent branding helps people identify the advertiser quickly, even when the wider campaign style changes.