Esports World Cup Takes Over UAE Billboards with Impactful Campaign
Esports World Cup launches star-powered UAE billboard campaign with bold design, global icons, and high visibility to boost event buzz and audience reach.
by Noah Benedict
01 August 2025 · 2 min read

The gaming world has collided with outdoor advertising in spectacular fashion. Riyadh's Esports World Cup launched a powerhouse billboard campaign across the UAE that's rewriting the rules of how major events connect with audiences.
Star Power
The campaign brought together gaming legends and football royalty in one knockout punch. Cristiano Ronaldo, legendary Korean gamer Faker, and Saudi gaming champion Musaed AlDawsari shared billboard space with golden crown imagery. This strategic celebrity mix created instant recognition across different audience segments.
The billboards delivered a crystal-clear message with "RIYADH – THE WORLD'S DESTINATION" in bold black lettering against pristine white backgrounds. Strategic gold accents elevated the design whilst ensuring maximum visibility from considerable distances.
Smart Design Choices
- Clean visual hierarchy that cuts through urban noise
- High-contrast colour scheme for optimal readability
- Celebrity faces that stop traffic and generate conversations
- Strategic placement during peak summer gaming season
- Direct call-to-action with website and event dates
The campaign is currently running at Sheik Zayed Road, perfectly timed for the upcoming tournament scheduled from 7th July to 24th August 2025. This strategic timing builds anticipation and maximises awareness ahead of the major gaming event.

Why This OOH Campaign Wins Big?
Billboard advertising proved its worth by transforming static spaces into dynamic brand experiences. The Esports World Cup demonstrates how outdoor advertising in UAE reaches audiences that digital channels often miss.
The campaign succeeded because it understood its environment. UAE's diverse population responded to the mix of international gaming personalities and clear destination messaging. The billboards created buzz beyond the gaming community.
Lessons for Smart Advertisers
This campaign shows why OOH advertising remains unbeatable for major event promotion. The combination of strategic celebrity endorsements, clean design principles, and prime placement created maximum impact.
The Esports World Cup proves that billboard campaigns can generate conversations across social media whilst driving direct website traffic. Physical advertising created digital engagement through memorable visual experiences.
Level Up Your Brand's Visibility Today
The Esports World Cup campaign proves that strategic OOH advertising delivers amazing results. Your brand deserves the same impact through expertly crafted billboard campaigns.
Contact our team at OOH AE today to discover how outdoor advertising can transform your brand's reach across the UAE. Let's create campaigns that stop traffic, generate conversations, and drive real business results.
Ready to explore the vast OOH opportunities in the UAE?
Author: Noah Benedict
Related articles
Events

Untold Dubai festival and brand visibility opportunities
24 September 2025 · 4 min read
by Noah Benedict
Untold Dubai brings together music lovers and global stars in a festival atmosphere that brands can tap into through strategic out of home advertising and event partnerships.
Events

Rule Dubai Fitness Challenge 2025 with Unipole and Lamppost Ads on SZR
19 September 2025 · 4 min read
by Harshit Dabhi
Dubai Fitness Challenge 2025 runs this November and transforms the city into a giant gym. Fitness brands can harness unipole and lamppost advertising on Sheikh Zayed Road to capture attention and drive brand growth.
Events

Forex Expo Dubai 2025 and the Power of Out-of-Home Advertising
19 September 2025 · 3 min read
by Harshit Dabhi
The Forex Expo Dubai 2025 is a key platform for fintech and crypto firms. Learn how out-of-home advertising in Dubai can elevate brand presence and drive engagement.