Trendyol Unveils the New Collection with Striking OOH Campaign in the UAE

Fashion meets visibility as Trendyol, one of Türkiye’s leading online fashion platforms, takes over the UAE’s streets with a vibrant new out-of-home (OOH) campaign. Fronted by the Saudi influencer Rahaf Alharbi, the campaign highlights Trendyol’s latest collection while strengthening the brand’s growing connection with audiences in the Middle East.

A Bold Presence Across UAE Roads

The campaign was launched in the second week of October across Dubai’s Sheikh Zayed Road, Sharjah and Abu Dhabi with a series of billboards and digital screens. Trendyol’s colourful visuals, paired with Alharbi’s confident style, make every display an instant eye-catcher.

These placements ensure high visibility among commuters and tourists alike. According to recent OOH insights, over 90% of UAE residents notice outdoor advertising weekly, making it one of the most effective media choices for fashion and e-commerce brands looking to scale fast in this region.

Why Trendyol’s Choice of OOH Matters

Outdoor advertising continues to play a major role in brand storytelling across the UAE. In a digital-first market, OOH provides a real-world impact that screens alone can’t deliver.

Trendyol’s use of OOH formats helps:

• Create constant visibility throughout the day and night
• Reinforce brand trust through consistent street-level exposure
• Build a strong lifestyle connection by aligning fashion with urban movement
• Fashion thrives on strong imagery, and OOH provides the perfect stage.

This campaign is a clear reflection of how global e-commerce platforms use local advertising channels to cement regional identity.

The Power of Fashion on the Move

Featuring Rahaf Alharbi adds cultural relevance and local flair. Her popularity among GCC audiences bridges Turkish fashion trends with Arab consumer preferences. The imagery, which blends bold textures and modest elegance, aligns with the UAE’s modern yet culturally mindful aesthetic.

As seen in recent marketing reports, fashion remains one of the top five categories in OOH ad spend across the region. This trend highlights the medium’s growing influence in shaping brand reputation, especially for digital-native brands expanding beyond online spaces.

Connecting Global Brands with UAE Consumers

Dubai and Abu Dhabi are now prime destinations for international fashion retailers launching regional campaigns. Strategic OOH placements along iconic routes like Downtown Boulevard, Sheikh Zayed Road and Jumeirah Beach Road reach millions of potential customers daily.

For a brand like Trendyol, these routes are more than advertising locations; they are storytelling platforms. Every bridge banner, lamppost and billboard ad contributes to an immersive visual identity that connects the brand’s digital storefront with real-world experience.

OOH formats ideal for fashion campaigns

• Billboard ads for high-impact storytelling
• Bridge banner advertising for cross-city coverage
• Lamp post ads for brand repetition in urban corridors
• Digital OOH (DOOH) for animated fashion visuals

A Growing Trend in UAE Advertising

The UAE’s OOH sector continues to expand rapidly. Recent estimates show double-digit growth in outdoor ad spending, with fashion, telecom and real estate leading the charge. Digital screens and large-format displays are increasingly preferred due to their creativity, flexibility and visual appeal.

Trendyol’s latest campaign is part of this wider movement. It is a combination of global branding, regional relevance, and creative execution that fits perfectly within the UAE’s evolving marketing landscape

Launch Your Next Outdoor Campaign with Specialists

If your brand aims to reach UAE audiences with the same energy and visibility as Trendyol, now is the perfect time to explore outdoor opportunities.

At OOH AE, we help brands connect with high-value audiences through impactful billboards,, digital screens and transport advertising across Dubai, Abu Dhabi, and beyond.

Get in touch today via our contact page to start planning your next high-impact campaign.

FAQs

Why did Trendyol choose out of home advertising?

OOH advertising provides unmatched visibility and credibility, reaching millions of daily commuters and tourists, helping Trendyol expand its regional footprint.

What makes OOH effective for fashion brands?

Fashion brands benefit from the visual power of outdoor media, where large, bold imagery communicates style, emotion and aspiration at scale.

What OOH formats work best for fashion brands in the UAE?

Billboards, digital screens, mall ads, and transport advertising are the most effective for fashion campaigns in the UAE.