SolarWinds Across Dubai’s Prime OOH Network: SZR, DXB Airport and Metro Impact

SolarWinds set out to achieve one clear objective in Dubai. Be visible where business, travel and movement intersect every single day. Working with OOH AE, the brand rolled out a carefully planned Out of Home campaign that combined scale, precision and credibility across three of the city’s most influential locations.

This campaign brought together a digital billboard on Sheikh Zayed Road, programmatic DOOH screens inside Dubai Airport Terminal 1, and static backlit posters at World Trade Center Metro Station. Each placement played a specific role in building awareness and reinforcing brand presence among professionals, travellers and decision makers.

Owning attention on Sheikh Zayed Road

Sheikh Zayed Road remains one of the most powerful outdoor advertising corridors in the region. With constant traffic flow and a skyline lined with global brands, visibility here signals authority and relevance.

SolarWinds appeared on a premium digital billboard positioned among some of Dubai’s most recognisable landmarks. The location sits in close proximity to the Dubai World Trade Center, the Museum of the Future and the Emirates Towers, placing the brand at the centre of business, innovation and daily movement. This surrounding context added credibility and stature, ensuring the message felt at home among icons that define modern Dubai.

The digital format delivered crisp visuals and strong recall, reaching senior professionals, commuters and business owners moving through the heart of the city during peak hours. Repetition across daily journeys helped reinforce awareness without feeling intrusive.

For brands aiming to establish trust and scale fast, SZR billboards continue to deliver unmatched impact. More on this can be explored in our guide on how to book advertising space on Sheikh Zayed Road billboards.

Programmatic DOOH inside Dubai Airport Terminal 1

Dubai International Airport is one of the busiest airports globally, and Terminal 1 plays host to a constant flow of international travellers, executives and technology decision makers.

SolarWinds leveraged airport advertising using programmatic DOOH screens, allowing the campaign to be delivered in a dynamic and data driven way.

Campaign performance at DXB T1

• Duration: 1 October to 31 October 2025
• Total impressions delivered: 271,540

These screens captured attention during dwell moments such as walking corridors and waiting areas, giving SolarWinds meaningful exposure when audiences were relaxed, alert and receptive. Programmatic OOH ensured efficient delivery while maintaining premium placement quality.

This approach reflects the growing role of smart DOOH, explored further in our article on digital out of home advertising in the UAE.

Consistent presence at World Trade Center Metro Station

To reinforce daily frequency, SolarWinds also appeared at World Trade Center Metro Station using static backlit posters. This location connects major exhibition venues, offices and commercial districts, making it a key touchpoint for professionals commuting across the city.

Backlit panels delivered clarity and brightness throughout the day, ensuring the message remained strong from early morning through late evening. The result was consistent brand reinforcement within one of Dubai’s busiest public transport hubs.

Transport based OOH continues to be a trusted channel for high recall, a trend also seen across metro, tram, bus and taxi advertising networks in the UAE.

Why this multi format OOH strategy worked

This campaign succeeded because each format served a purpose:

• Sheikh Zayed Road delivered scale and authority
• DXB Airport provided premium international exposure with measurable impressions
• Metro stations ensured daily repetition among working professionals

Together, these placements created a complete journey for the audience across roads, terminals and public transport. It is a clear example of how thoughtful media planning elevates Out of Home from visibility to real brand impact.

If you are exploring similar strategies, our insights on reaching tourists and residents through OOH in the UAE offer useful planning guidance.

Frequently asked questions

Q. What is programmatic OOH advertising?

Programmatic OOH uses data driven technology to deliver ads on digital screens at specific times, locations or audience conditions.

Q. Why advertise on Sheikh Zayed Road?

SZR offers unmatched daily traffic, premium surroundings and strong brand credibility for businesses targeting decision makers.

Q. Is airport advertising effective for B2B brands?

Yes. Airports reach senior professionals, executives and international audiences during high attention dwell times.

Q. How long should an OOH campaign run in Dubai?

Campaign duration depends on objectives, but four to six weeks is commonly used to build strong awareness and recall.

Q. Can OOH be combined with digital marketing?

Absolutely. OOH works well alongside digital channels to reinforce messaging and increase overall brand visibility.

Plan your next OOH campaign with confidence

SolarWinds’ Dubai campaign shows what is possible when Out of Home is planned with intent and precision. From iconic roads to global airports and metro stations, OOH continues to deliver real presence in a crowded media landscape.

If you are ready to explore billboards, DOOH, airport or transport advertising, speak to the team at OOH AE. We will help you plan, book and execute campaigns that place your brand exactly where it needs to be seen.