Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Informational
FEATURED
Tourist Hotspots in the UAE That Double as Prime OOH Advertising Arenas in Q4
9 October 2025 · 7 min read
by Noah Benedict
The UAE’s most visited attractions—from Burj Khalifa to Yas Island and IMG Worlds—draw millions in Q4. Learn why these are perfect zones for Out-of-Home (OOH) advertising and how your brand can shine across the Emirates.
Events
Esports World Cup Takes Over UAE Billboards with Impactful Campaign
1 August 2025 · 2 min read
by Noah Benedict
The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.
Informational
Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?
30 July 2025 · 3 min read
by Layla Hassan
Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways.
Informational
Outdoor Advertising for Healthcare in the UAE
21 July 2025 · 5 min read
by Harshit Dabhi
This guide explores outdoor advertising for healthcare brands in the UAE and how OOH AE offers expert support, regulatory advice and local campaign success.
Informational
How Nudge Marketing Enhances OOH Advertising
17 July 2025 · 3 min read
by Harshit Dabhi
Learn how nudge marketing can subtly boost your OOH advertising results through behavioural science techniques.
Informational
Why VARA Licenses Are a Must for Advertising Your Fintech or Crypto Brand in the UAE
15 July 2025 · 3 min read
by Layla Hassan
Learn why VARA licences are critical for fintech and crypto brands advertising in Dubai and the UAE, ensuring legal compliance and market credibility.
Innovation
Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?
10 July 2025 · 5 min read
by Noah Benedict
Dubai Jawhara is a premier DOOH screen on Sheikh Zayed Road, offering luxury brands unrivalled access to affluent audiences through high-impact advertising. Advertise your brand today and captivate Dubai’s ultra-wealthy elite with unmatched visibility.
Cost
Cost of Out-of-Home Advertising Formats Across the UAE
9 July 2025 · 6 min read
by Noah Benedict
Discover the pricing of various out-of-home advertising formats across the UAE. From digital billboards to mall screens and taxi ads, learn how to choose the right format for your brand and maximise your ROI with expert guidance.
Informational
The Psychology Behind Effective Outdoor Advertising: What Brands Should Keep in Mind
8 July 2025 · 3 min read
by Layla Hassan
Unlock the psychological principles that make outdoor advertising successful. From bold visuals to emotional appeal, here’s what every brand should know for an effective OOH campaign.
Campaigns
Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign
4 July 2025 · 3 min read
by Harshit Dabhi
Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.