Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Insights
Why Crypto and Blockchain Brands Choose to Advertise in the UAE
22 August 2025 · 3 min read
by Layla Hassan
The UAE’s forward-thinking approach to crypto regulation and its world-class OOH opportunities make Dubai the perfect stage for blockchain advertising.
Insights
How the F1 Movie Became a Marketing Masterclass
21 August 2025 · 6 min read
by Harshit Dabhi
An in-depth analysis of how brands associated with the F1 movie executed brilliant marketing strategies across various media to connect with their target audiences.
Informational
OOH Advertising Strategies for Automobile Brands
18 August 2025 · 3 min read
by Layla Hassan
OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.
Events
Global OOH Advertising Spend Smashes Records with Bright Future Ahead
15 August 2025 · 3 min read
by Layla Hassan
OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences.
Advertising Formats
The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE
12 August 2025 · 8 min read
by Isabella Martinez
Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations.
Informational
Permits Required by Advertisers in the UAE for OOH Advertising
8 August 2025 · 3 min read
by Layla Hassan
Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.
Events
Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising
5 August 2025 · 4 min read
by Layla Hassan
Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising.
Fantastic Four Owns Dubai’s Streets with OOH Power
4 August 2025 · 3 min read
by Harshit Dabhi
Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas.
Events
Esports World Cup Takes Over UAE Billboards with Impactful Campaign
1 August 2025 · 2 min read
by Noah Benedict
The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region.