Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Industry
FEATURED
Why Savvy UAE Property Developers Are Betting Big on Data-First Campaigns
29 January 2025 · 3 min read
by Noah Benedict
In today's fast-evolving digital ad world, precision targeting is crucial. For Dubai and UAE property developers, it can revolutionise lead generation, sales support, and revenue.
Events
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Why Sports Events Provide Great Opportunities for Outdoor Advertisers in Dubai
23 January 2025 · 5 min read
by Noah Benedict
Dubai, the city where innovation meets luxury, has rapidly become a global hub for sports tourism.
Events
Outdoor Advertising in Dubai During Ramadan: A Look at the Best Campaigns of 2024
21 January 2025 · 4 min read
by Noah Benedict
Ramadan is a special time of year in Dubai, a season of reflection, giving, and community. For businesses, it’s also a key period to connect with consumers, especially through outdoor advertising.
Insights
Why Audience and Data-Led Campaigns Are Key for Property Developers in the UAE
14 January 2025 · 3 min read
by Noah Benedict
In today’s fast-evolving digital advertising landscape, the ability to reach the right audience at the right time has never been more crucial.
Case Studies
OpenSooq Unveils OOH Campaign Across Dubai, Sharjah, and Ajman
13 December 2024 · 3 min read
by Layla Hassan
OpenSooq, the region's premier online marketplace, has elevated its brand visibility with a striking out-of-home (OOH) campaign spanning Dubai, Sharjah, and Ajman.
Case Studies
Women's WE Convention Campaign at Sidra Tower, Dubai
12 December 2024 · 4 min read
by Layla Hassan
The Women's WE Convention in Dubai made a bold statement with its dynamic campaign showcased at Sidra Tower, one of the city’s most iconic and unmissable locations.
Case Studies
MUZZ’s Inaugural Campaign Success in the UAE
12 December 2024 · 9 min read
by Layla Hassan
After years of navigating rejection, MUZZ, a leading social dating app, successfully launched its inaugural campaign in the UAE, making a bold entrance into one of the most competitive and regulated markets in the region.
Case Studies
FEATURED
Jimmy Choo Eyewear’s Digital OOH Success on Sheikh Zayed Road
12 December 2024 · 4 min read
by Layla Hassan
Explore how Jimmy Choo Eyewear captivated a high-end audience on Sheikh Zayed Road through a dynamic Digital Out-Of-Home (DOOH) campaign.