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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Innovation

FEATURED

JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

JCDecaux Play+ Launches in Dubai: A New Chapter for Programmatic DOOH in the Middle East

14 April 2025 · 4 min read

by Layla Hassan

Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH

Industry

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Why Savvy UAE Property Developers Are Betting Big on Data-First Campaigns

Why Savvy UAE Property Developers Are Betting Big on Data-First Campaigns

29 January 2025 · 3 min read

by Noah Benedict

In today's fast-evolving digital ad world, precision targeting is crucial. For Dubai and UAE property developers, it can revolutionise lead generation, sales support, and revenue.

Events

Why Sports Events Provide Great Opportunities for Outdoor Advertisers in Dubai

Why Sports Events Provide Great Opportunities for Outdoor Advertisers in Dubai

23 January 2025 · 5 min read

by Noah Benedict

Dubai, the city where innovation meets luxury, has rapidly become a global hub for sports tourism.

Events

Outdoor Advertising in Dubai During Ramadan: A Look at the Best Campaigns of 2024

Outdoor Advertising in Dubai During Ramadan: A Look at the Best Campaigns of 2024

21 January 2025 · 4 min read

by Noah Benedict

Ramadan is a special time of year in Dubai, a season of reflection, giving, and community. For businesses, it’s also a key period to connect with consumers, especially through outdoor advertising.

Insights

Why Audience and Data-Led Campaigns Are Key for Property Developers in the UAE

Why Audience and Data-Led Campaigns Are Key for Property Developers in the UAE

14 January 2025 · 3 min read

by Noah Benedict

In today’s fast-evolving digital advertising landscape, the ability to reach the right audience at the right time has never been more crucial.

Case Studies

OpenSooq Unveils OOH Campaign Across Dubai, Sharjah, and Ajman

OpenSooq Unveils OOH Campaign Across Dubai, Sharjah, and Ajman

13 December 2024 · 3 min read

by Layla Hassan

OpenSooq, the region's premier online marketplace, has elevated its brand visibility with a striking out-of-home (OOH) campaign spanning Dubai, Sharjah, and Ajman.

Case Studies

Women's WE Convention Campaign at Sidra Tower, Dubai

Women's WE Convention Campaign at Sidra Tower, Dubai

12 December 2024 · 4 min read

by Layla Hassan

The Women's WE Convention in Dubai made a bold statement with its dynamic campaign showcased at Sidra Tower, one of the city’s most iconic and unmissable locations.

Case Studies

MUZZ’s Inaugural Campaign Success in the UAE

MUZZ’s Inaugural Campaign Success in the UAE

12 December 2024 · 9 min read

by Layla Hassan

After years of navigating rejection, MUZZ, a leading social dating app, successfully launched its inaugural campaign in the UAE, making a bold entrance into one of the most competitive and regulated markets in the region.

Case Studies

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Jimmy Choo Eyewear’s Digital OOH Success on Sheikh Zayed Road

Jimmy Choo Eyewear’s Digital OOH Success on Sheikh Zayed Road

12 December 2024 · 4 min read

by Layla Hassan

Explore how Jimmy Choo Eyewear captivated a high-end audience on Sheikh Zayed Road through a dynamic Digital Out-Of-Home (DOOH) campaign.

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