Inside Advertising: Case Studies, Articles, and Tips
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Events
FEATURED
Dubai 2026 Events Guide: When the City Comes Alive and Brands Win Big with OOH
12 January 2026 · 7 min read
by Noah Benedict
Dubai’s 2026 calendar is packed with shopping, sport, culture and business events. This guide explores the best moments to advertise outdoors and the smartest locations to capture attention.
Informational
Why VARA Licenses Are a Must for Advertising Your Fintech or Crypto Brand in the UAE
15 July 2025 · 3 min read
by Layla Hassan
Learn why VARA licences are critical for fintech and crypto brands advertising in Dubai and the UAE, ensuring legal compliance and market credibility.
Innovation
Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?
10 July 2025 · 5 min read
by Noah Benedict
Dubai Jawhara is a premier DOOH screen on Sheikh Zayed Road, offering luxury brands unrivalled access to affluent audiences through high-impact advertising. Advertise your brand today and captivate Dubai’s ultra-wealthy elite with unmatched visibility.
Cost
Cost of Out-of-Home Advertising Formats Across the UAE
9 July 2025 · 6 min read
by Noah Benedict
Discover the pricing of various out-of-home advertising formats across the UAE. From digital billboards to mall screens and taxi ads, learn how to choose the right format for your brand and maximise your ROI with expert guidance.
Informational
The Psychology Behind Effective Outdoor Advertising: What Brands Should Keep in Mind
8 July 2025 · 3 min read
by Layla Hassan
Unlock the psychological principles that make outdoor advertising successful. From bold visuals to emotional appeal, here’s what every brand should know for an effective OOH campaign.
Campaigns
Full Tram Wrap Advertising in Dubai Marina: Real Madrid World’s Winning Campaign
4 July 2025 · 3 min read
by Harshit Dabhi
Real Madrid World’s full tram wrap lit up Dubai Marina, turning heads and building hype. A bold, mobile ad format that blends prestige with massive exposure.
Insights
Why Esports Is the Next Big Arena for Advertising in the UAE
3 July 2025 · 4 min read
by Noah Benedict
Explore how brands can tap into the booming esports scene in Dubai through smart out-of-home and digital strategies.
Insights
Speak Their Language: The Power of Multilingual Radio Advertising in the UAE
24 June 2025 · 4 min read
by Noah Benedict
Discover the power of multilingual radio advertising in the UAE. Reach audiences in Arabic, English, Hindi, and Malayalam with OOH AE’s targeted radio packages.
Campaigns
Deliveroo Unleashes “Petvertising” in Dubai: Outdoor Ads Go to the Dogs (and Cats)
23 June 2025 · 3 min read
by Layla Hassan
Deliveroo UAE launches ‘Petvertising’—interactive billboards at pet-eye level in Dubai parks that engage animals and connect owners to in-app pet products.
Innovation
How New Digital Billboards Are Adding Value for Advertisers on Prominent Locations in Dubai
17 June 2025 · 3 min read
by Layla Hassan
Explore how Dubai’s new digital billboards on Sheikh Zayed Road, Downtown & DXB Airport are reshaping OOH with bold, dynamic, high-impact campaigns.