Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Innovation
FEATURED
14 April 2025 · 4 min read
by Layla Hassan
Discover how JCDecaux Play+ launched in Dubai, marking a breakthrough in programmatic DOOH across the GCC and ushering in a smarter, data-driven future for OOH
Events
24 March 2025 · 3 min read
by Harshit Dabhi
Maximize your brand’s impact at the Dubai World Cup with strategic OOH advertising opportunities. Engage a luxury audience through premium digital displays, airport media, luxury transportation, and on-site activations, amplifying visibility and forging meaningful connections with global elites and high-net-worth consumers.
Campaigns
17 March 2025 · 3 min read
by Layla Hassan
BNW Properties is leveraging bus and bus shelter advertising across Dubai to connect with potential buyers and investors. Discover how these strategic OOH placements boost visibility and engagement in the UAE’s dynamic real estate market.
Innovation
17 March 2025 · 3 min read
by Harshit Dabhi
Experience Deliveroo & Humantra’s groundbreaking drinkable billboard at City Walk, Dubai—offering fresh, electrolyte-infused water this Ramadan. A perfect blend of innovation, engagement, and wellness in one of Dubai’s top advertising hotspots.
Insights
14 March 2025 · 2 min read
by Noah Benedict
Discover how Dubai’s notorious traffic can boost your Out-of-Home advertising. Learn why congested roads and packed transit systems are ideal for maximum ad exposure.
Advertising Formats
7 March 2025 · 3 min read
by Harshit Dabhi
Ramadan is one of the most significant periods in the UAE, offering brands a prime opportunity to engage with consumers in a meaningful way. As shopping malls become vibrant hubs of activity, leveraging strategic mall advertising can amplify brand visibility and drive consumer engagement.
Campaigns
7 March 2025 · 4 min read
by Noah Benedict
Discover Cartier's latest out-of-home (OOH) advertising campaign in the UAE, showcasing their high-jewelry collection in a breathtaking blend of nature and opulence. Learn how the luxury brand is captivating audiences with strategic digital billboards.
Strategy
6 March 2025 · 2 min read
by Layla Hassan
The United Arab Emirates stands as a unique marketing landscape, blending a dynamic local population with millions of international visitors each year. Out-of-home (OOH) advertising offers brands an exceptional opportunity to connect with this diverse and mobile audience across the emirates.
Campaigns
27 February 2025 · 3 min read
by Noah Benedict
In the world of luxury advertising, visibility is everything. Premium brands are constantly seeking innovative ways to reach high-net-worth individuals, and Out-of-Home (OOH) advertising is a powerful tool to engage this elite audience.
Events
19 February 2025 · 4 min read
by Harshit Dabhi
The much-anticipated GCC OOH Industry Summit 2025 took place on February 13, 2025, at the luxurious Habtoor Grand Hotel in JBR, Dubai. This premier event brought together industry leaders, media owners, advertisers, media agencies, and global adtech providers to explore the latest trends, technologies, and strategic models shaping the out-of-home (OOH) advertising sector across the region.