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Inside Advertising: Case Studies, Articles, and Tips

Explore the latest news and insights from the premier source of outdoor advertising in Dubai.

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Informational

Leveraging GITEX Dubai 2025 with Outdoor Advertising

Leveraging GITEX Dubai 2025 with Outdoor Advertising

1 October 2025 · 2 min read

by Harshit Dabhi

Learn how international brands can enhance their presence at GITEX Dubai 2025 by utilising outdoor advertising in strategic locations.

Informational

Leveraging GITEX Dubai 2025 with Outdoor Advertising

Leveraging GITEX Dubai 2025 with Outdoor Advertising

1 October 2025 · 2 min read

by Harshit Dabhi

Learn how international brands can enhance their presence at GITEX Dubai 2025 by utilising outdoor advertising in strategic locations.

Informational

HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai

HOLM Developments Builds Brand Presence with Bridge Banners and Digital Screens in Dubai

29 September 2025 · 5 min read

by Noah Benedict

HOLM Developments has launched a bold outdoor campaign in Dubai using bridge banner ads and digital screens. With simple, striking branding, the company builds recognition and trust across the UAE’s busy highways and premium advertising locations.

Informational

How Fitness Brands Use Out of Home Advertising in Quarter 3 and 4

How Fitness Brands Use Out of Home Advertising in Quarter 3 and 4

4 September 2025 · 6 min read

by Layla Hassan

Fitness brands in the UAE rely on OOH advertising during Q3 and Q4 to boost memberships and sales. From billboards and mall ads to digital platforms, outdoor campaigns capture peak seasonal demand and keep brands visible during the busiest fitness months.

Informational

How to Get Your Brand on the New Digital Billboards across Sheikh Zayed Road?

How to Get Your Brand on the New Digital Billboards across Sheikh Zayed Road?

1 September 2025 · 3 min read

by Noah Benedict

The new digital billboards on Sheikh Zayed Road give brands unmatched exposure in Dubai. Learn how to define goals, pick the best locations, create strong visuals and secure prime advertising space to put your brand in front of millions every day.

Informational

A Step-by-Step Guide to Booking Outdoor Advertising Spaces in Dubai

A Step-by-Step Guide to Booking Outdoor Advertising Spaces in Dubai

27 August 2025 · 3 min read

by Noah Benedict

A practical step-by-step guide to booking outdoor advertising spaces in Dubai. Learn how to set goals, choose formats, pick prime locations, manage budgets, secure permits and design impactful campaigns that boost your brand visibility.

Informational

Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond

Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond

22 August 2025 · 4 min read

by Layla Hassan

Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment.

Informational

OOH Advertising Strategies for Automobile Brands

OOH Advertising Strategies for Automobile Brands

18 August 2025 · 3 min read

by Layla Hassan

OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility.

Informational

Permits Required by Advertisers in the UAE for OOH Advertising

Permits Required by Advertisers in the UAE for OOH Advertising

8 August 2025 · 3 min read

by Layla Hassan

Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success.

Informational

Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?

Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?

30 July 2025 · 3 min read

by Layla Hassan

Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways.

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