Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Events
Dubai Mallathon Launches in 2025 and Brings Fresh Opportunities for Mall Advertising
5 August 2025 · 4 min read
by Layla Hassan
"Dubai Mallathon 2025 launches an exciting walking and running event across nine malls, creating new opportunities for brands to engage shoppers with creative mall advertising."
Fantastic Four Owns Dubai’s Streets with OOH Power
4 August 2025 · 3 min read
by Harshit Dabhi
"Marvel’s Fantastic Four: First Steps rolled out a high-energy outdoor campaign across Dubai using massive billboards, unmissable lampposts, and high-impact unipoles. This campaign grabbed attention, built buzz, and drove crowds to cinemas."
Events
Esports World Cup Takes Over UAE Billboards with Impactful Campaign
1 August 2025 · 2 min read
by Noah Benedict
"The Esports World Cup billboard campaign across the UAE features Ronaldo and gaming icons in a bold, high-impact rollout. Timed for the event from 7 July to 24 August, it drives massive visibility, audience engagement, and excitement across the region."
Informational
Why Do Restaurants Choose Out of Home Advertising to Drive Footfall and Brand Recognition?
30 July 2025 · 3 min read
by Layla Hassan
"Restaurants across the UAE are using out of home advertising to reach customers and drive footfall. From fast food to fine dining, OOH campaigns boost brand visibility with targeted placements near business hubs, residential areas, and key roadways."
Outdoor Advertising for Healthcare in the UAE
21 July 2025 · 5 min read
by Harshit Dabhi
"This guide explores outdoor advertising for healthcare brands in the UAE and how OOH AE offers expert support, regulatory advice and local campaign success."
Informational
How Nudge Marketing Enhances OOH Advertising
17 July 2025 · 3 min read
by Harshit Dabhi
Learn how nudge marketing can subtly boost your OOH advertising results through behavioural science techniques.
Informational
Why VARA Licenses Are a Must for Advertising Your Fintech or Crypto Brand in the UAE
15 July 2025 · 3 min read
by Layla Hassan
"Learn why VARA licences are critical for fintech and crypto brands advertising in Dubai and the UAE, ensuring legal compliance and market credibility."
Innovation
Tapping into Affluent Audiences: How Dubai Jawhara Helps Brands Connect with the Ultra-Wealthy?
10 July 2025 · 5 min read
by Noah Benedict
"Dubai Jawhara is a premier DOOH screen on Sheikh Zayed Road, offering luxury brands unrivalled access to affluent audiences through high-impact advertising. Advertise your brand today and captivate Dubai’s ultra-wealthy elite with unmatched visibility."
Cost
Cost of Out-of-Home Advertising Formats Across the UAE
9 July 2025 · 6 min read
by Noah Benedict
"Discover the pricing of various out-of-home advertising formats across the UAE. From digital billboards to mall screens and taxi ads, learn how to choose the right format for your brand and maximise your ROI with expert guidance."