Starbucks Transforms Dubai Marina with Bold Green Tram Advertising Campaign

Starbucks has taken over the Dubai Marina tram with bold green full wrap designs, turning daily commutes into a moving brand experience. This activation is more than a marketing exercise. It demonstrates how tram advertising helps brands dominate busy areas and engage residents and visitors across the city.

The Dubai Marina area sees high footfall and constant movement, with over 50,000 people using the tram and nearby stations every day. By wrapping the trams entirely in Starbucks branding, the campaign delivered constant visibility for the coffee giant in one of Dubai’s most vibrant neighbourhoods.

Why Tram Advertising Works in Dubai

Transport formats such as tram advertising allow brands to create unmissable impact. A wrapped tram is essentially a moving billboard that travels through prime districts, ensuring repeated exposure to audiences.

Key benefits include:

• Extended visibility with trams operating up to 20 hours a day
• Large format impact that cannot be ignored by road users and pedestrians
• High dwell time at tram stops where passengers wait and interact with the branding
• Premium positioning in areas like Dubai Marina, JBR and Al Sufouh

According to Dubai’s Roads and Transport Authority, trams carry more than 3 million passengers annually. This scale gives advertisers the chance to reach both residents and tourists in high-value zones.

Connecting Tram Ads with Wider Outdoor Formats

Out of home advertising thrives when formats are combined. A tram wrap builds awareness but when supported by taxi ads, bus advertising and Dubai metro ads, the campaign can cover the entire commuter journey.

A city-wide strategy might include:

• Full tram wraps in Marina for premium branding
• Taxi ads carrying the message into every neighbourhood
• Bus advertising reaching suburban areas and residential communities
• Dubai Metro ads delivering impact across high-traffic stations

By layering formats, brands ensure audiences encounter their message at multiple touchpoints.

Outdoor Ads Create Trust and Recognition

In an age of digital clutter, outdoor ads remain one of the most trusted forms of media. Research shows that 80 percent of consumers trust outdoor advertising more than online pop-ups. Trams wrapped in Starbucks green not only built awareness but also reinforced brand authority.

OOH advertising in Dubai works because:

• The city is highly visual with residents expecting premium brand experiences
• Tourists rely on transport corridors and are highly receptive to visible ads
• Out of home ads provide scale without being intrusive

How Brands Can Stand Out with Transport Advertising

Starbucks shows the formula for success. The campaign was simple, bold,and instantly recognisable. Other brands can learn from this by focusing on clarity, colour dominance, and localisation in their tram advertising.

Practical tips for transport OOH campaigns:

• Keep the creative uncluttered with one strong message
• Use brand colours to dominate the visual space
• Think about timing and align with peak traffic seasons or cultural events
• Connect transport fromats with billboard ads for extra impact

Why Dubai Marina is a Hotspot for OOH Ads

Dubai Marina combines business, tourism, and leisure. It is a lifestyle district where people spend significant time. Advertising here brings:

• Access to affluent residents in high-rise apartments
• Tourist attention from visitors staying in luxury hotels
• Influence on professionals working in offices along Al Sufouh Road

Tram advertising in this location is highly effective because the area is walkable, visually rich, and full of distractions. A full tram wrap cuts through the visual noise and captures attention.

OOH Advertising in Dubai Continues to Grow

Spending on OOH in the UAE is projected to grow by over 8 percent annually through 2026. Transport formats are leading this growth thanks to the city’s advanced infrastructure and heavy reliance on public transport.

For brands aiming to grow visibility in Dubai, tram wraps like Starbucks are proof that outdoor campaigns can deliver scale and prestige.

Partner with Specialists to Shine in Dubai!

At OOH AE, we help brands stand out with tram advertising and other outdoor ads across Dubai. From trams and taxis to buses and metro ads, we know how to put your message where it matters. Speak to us today and let’s build your next big campaign.

FAQs

What is tram advertising in Dubai?

Tram advertising covers the entire vehicle with brand messaging, turning it into a moving billboard across districts such as Dubai Marina.

Why is tram advertising effective?

It combines large format visuals with constant movement, ensuring repeated exposure to both pedestrians and drivers in busy city areas.

How does tram advertising compare with bus and taxi ads?

Tram ads dominate premium districts, while bus and taxi ads extend reach across wider parts of the city, making them a strong combination.

Is tram advertising suitable for luxury brands?

Yes, with routes passing through high-income districts like Marina and JBR, tram advertising align perfectly with premium positioning.