Talabat’s Multiformat Campaign with Tareq Lights Up the UAE

A Campaign Built To Be Seen Everywhere

Talabat’s campaign featuring Tareq arrived with colour, personality and a clear purpose. The brand wanted to shift the conversation around Talabat Pro and present it as more than a feature tucked away inside an app. They aimed to build something with enough energy and visibility that people could recognise and enjoy from the moment they stepped outside.

Large format billboards and digital screens placed across busy districts carried the story with ease. Formats such as billboards, digital out of home, bus media and taxi wraps gave the campaign wide presence in areas with heavy daily movement. These formats are highlighted across our site if you want to explore them further at OOH AE including billboards, digital out of home, bus and taxi.

The result was a campaign that never felt hidden. Whether someone was commuting, walking through a mall or simply heading to lunch, Tareq was part of the city.

The Energy Behind Tareq’s Story

Talabat created the Tareq character to capture a familiar moment. Many users hesitate before subscribing to a service, even when they know it could help them every day. Tareq represented that hesitation with a light, entertaining tone that made people feel understood.

Across the UAE and Bahrain, the narrative unfolded through multiple touchpoints. Radio spots added humour to morning commutes. Social content kept the storyline moving. Influencer collaborations gave the campaign cultural relevance. Talabat’s internal teams used CRM and in-app messages to speak directly to existing and potential Pro subscribers.

OOH formats played a central role by giving Tareq the scale needed to feel like a real part of the city. From long stretch billboards to digital screens in high dwell time locations, each placement added another layer to his journey.

A Multi Channel Strategy With Real Reach

The strength of the campaign rested in its mix of formats. Talabat worked with specialised partners to bring everything together. Creative, production, media planning and digital strategy each played a distinct role, ensuring the campaign looked sharp and stayed visible.

The OOH elements were designed for areas with strong travel patterns and steady movement, a perfect match for the fast paced lifestyle in the UAE. Brands looking to explore this approach can learn more on our pages covering metro, tram, airport and mall formats.

Talabat wanted to make the subscription feel accessible to different types of users. Young professionals, students, families and busy residents each saw themselves in the messaging. The widespread OOH placements ensured every group met the campaign in their own routine.

Why This Matters For Advertisers In The UAE

Campaigns like this highlight how powerful OOH becomes when mixed with storytelling and consistent placement. The UAE’s advertising landscape is built for high impact visibility, especially in locations with large daily audiences such as Sheikh Zayed Road, Dubai Marina and major residential clusters.

Brands that take a multi format approach benefit from repeated recognition and a presence that cannot be skipped, muted or scrolled. If you would like to explore how this applies to your brand, our article on reaching tourists and residents offers further insights.

OOH AE specialises in helping brands build campaigns across the UAE using formats that reach people at the right moment. You can also discover more through our pages on what we offer, agency services and formats.

The Impact Of Tareq’s Visibility

Talabat is evaluating the campaign through subscription growth, hashtag engagement and in app activity. The early response shows strong movement in awareness and understanding of what Talabat Pro offers.

For brands planning their next regional push, Tareq’s campaign is a clear reminder of how effective multiformat outdoor advertising can be when executed with intention and personality.

Frequently Asked Questions

1. Why do brands use multiple OOH formats in one campaign?

Using different formats helps build stronger visibility across various parts of the city. Each format reaches people in unique settings which increases overall exposure.

2. Is OOH advertising effective for app based businesses?

Yes. OOH builds trust and recognition which supports performance campaigns and encourages app downloads and usage.

3. Which OOH formats work best for lifestyle brands in the UAE?

Billboards, digital screens, metro networks, taxis and bus wraps are popular choices because they reach active audiences in motion.

4. Can OOH advertising help with brand perception?

Outdoor media helps shape how people view a brand by placing it in premium and high traffic environments.

5. Does OOH combine well with digital campaigns?

OOH works effectively with digital channels because it builds awareness while digital continues the conversation online.

Speak To Us

If you are planning your next campaign in the UAE and want to explore high impact outdoor advertising, reach out to us at OOH AE. We would love to help you create something memorable.