Januss Developer Maximise Brand Presence with Impactful Outdoor Campign

When it comes to commanding attention in Dubai’s dynamic property market, location is everything, not just for real estate projects, but for their advertising too. Januss developer, a rising name in Dubai’s property sector, partnered with the OOH AE to elevate its brand presence through high-impact outdoor placements across Sheikh Zayed Road and Al Sufouh Road.

Strategic Positioning Across Sheikh Zayed Road

Sheikh Zayed Road is Dubai’s lifeline, a continuous stream of commuters, residents and tourists traverse it daily. By leveraging premium rooftop digital screens, Januss was able to secure top-of-mind recall. The OOH AE team strategically positioned the campaign near high-traffic landmarks and intersections, ensuring round-the-clock exposure to both residents and international visitors.

This presence not only amplified visibility but also aligned the Januss brand with Dubai’s skyline, a statement of scale and prestige.

Why Al Sufouh Road is the Prime Spot for Real Estate Advertising

While Sheikh Zayed Road offers unmatched visibility, Al Sufouh Road has become the go-to corridor for real estate developers targeting Dubai’s affluent coastal community. Running parallel to the coastline and connecting Dubai Marina, Media City, and Jumeirah, Al Sufouh Road offers premium visibility near high-value residential zones and luxury developments.

Januss’s outdoor ads along Al Sufouh’s static unipole were seen by high-income audiences commuting to and from iconic neighbourhoods such as Palm Jumeirah, Bluewaters Island and Dubai Knowledge Park. For real estate developers, this means their message directly reaches potential buyers, investors and decision-makers.

A Multi-Format Outdoor Strategy

OOH AE curated a blend of outdoor formats, including digital screens and large-format unipoles, ensuring Januss maintained a consistent visual presence throughout the key stretch. This multi-format strategy helped the brand achieve maximum share of voice within Dubai’s most valuable media zones. The campaign ran across formats from 8 September to 10 December 2025 with placements scheduled as follows:

• SZR Rooftop Screen 1: 8 September to 2 November 2025
• SZR Rooftop Screen 2: 1 November to 30 November 2025
• Al Sufouh Unipole: 15 October to 10 December 2025

Precision, Speed and Execution

What sets OOH AE apart is its ability to execute premium outdoor campaigns swiftly and strategically. The Januss campaign was activated within weeks, not months, a testament to the team’s strong media partnerships and expertise in real estate-focused OOH placements.

By combining data-driven planning with prime outdoor inventory, the campaign delivered high frequency, premium positioning, and sustained visibility, reinforcing Januss as a name synonymous with trust and luxury.

Ready to Plan Your Next OOH Campaign

At OOH AE, we help brands plan, book and deliver outdoor advertising with ease. From high-visibility billboard advertising and targeted transit ads to data-driven pDOOH advertising, we’ll recommend the right formats and locations to match your goals.

Get in touch today and let’s put your brand in front of the audiences that matter.

FAQs

 Why is Al Sufouh Road ideal for real estate advertising?

Al Sufouh Road offers direct visibility to affluent audiences living and working near Dubai Marina, Palm Jumeirah and Media City, making it ideal for high-value real estate branding.

How does outdoor advertising help real estate developers like Januss?

Outdoor advertising builds brand trust and awareness, showcasing a developer’s credibility to daily commuters and potential investors in a physical, high-visibility format.

What types of OOH formats were used in the Januss campaign?

The campaign used digital screens across Sheikh Zayed Road and static unipoles in Al Sufouh to ensure full coverage and impact.

What makes SZR and Al Sufouh important for developers?

Both roads connect Dubai’s most prestigious commercial and residential zones, offering unmatched visibility and association with the city’s premium lifestyle image.