Inside Advertising: Articles, Tips and Guides
Explore the latest news and insights from the premier source of outdoor advertising in Dubai.
Strategy
When Billboards Become Battlegrounds
28 August 2025 · 6 min read
by Harshit Dabhi
"Outdoor advertising rivalries transform city streets into creative battlegrounds where brands compete for attention through clever billboards, strategic placements, and viral campaigns that capture public imagination."
Informational
A Step-by-Step Guide to Booking Outdoor Advertising Spaces in Dubai
27 August 2025 · 3 min read
by Noah Benedict
"A practical step-by-step guide to booking outdoor advertising spaces in Dubai. Learn how to set goals, choose formats, pick prime locations, manage budgets, secure permits and design impactful campaigns that boost your brand visibility."
Campaigns
Back to School OOH Ads Creating Seasonal Buzz in Dubai and Beyond
22 August 2025 · 4 min read
by Layla Hassan
"Back to School season in Dubai is a prime time for OOH advertising. Learn how OOH ads on billboards, digital screens, malls, transport, and airports help brands capture attention, boost visibility, and connect with families at the right moment."
Insights
Why Crypto and Blockchain Brands Choose to Advertise in the UAE
22 August 2025 · 3 min read
by Layla Hassan
The UAE’s forward-thinking approach to crypto regulation and its world-class OOH opportunities make Dubai the perfect stage for blockchain advertising.
Insights
How the F1 Movie Became a Marketing Masterclass\n
21 August 2025 · 6 min read
by Harshit Dabhi
An in-depth analysis of how brands associated with the F1 movie executed brilliant marketing strategies across various media to connect with their target audiences.
Informational
OOH Advertising Strategies for Automobile Brands
18 August 2025 · 3 min read
by Layla Hassan
"OOH advertising in Dubai helps automobile brands stand out on busy roads and key locations. From billboards to airport ads, reach the right audience and connect your cars with lifestyle, events and high-traffic areas for maximum brand visibility."
Events
Global OOH Advertising Spend Smashes Records with Bright Future Ahead
15 August 2025 · 3 min read
by Layla Hassan
"OOH advertising spend has reached a record AED 169.4 billion worldwide, with 2025 set for further growth. From digital screens to transit and high-traffic sites, brands are using outdoor formats to boost visibility and engage audiences."
Advertising Formats
The Rise of Anamorphic Billboards Revolutionising Outdoor Advertising in the UAE
12 August 2025 · 8 min read
by Isabella Martinez
"Anamorphic billboards use optical illusions to create stunning 3D effects that appear to leap off flat surfaces. This revolutionary advertising technology is making waves across the UAE, particularly in Dubai's prime locations."
Informational
Permits Required by Advertisers in the UAE for OOH Advertising
8 August 2025 · 3 min read
by Layla Hassan
"Outdoor advertising in the UAE requires permits from municipal bodies, RTA, DED, and other authorities. This guide covers all approvals needed for billboards, transport ads, and property-based campaigns to ensure full compliance and campaign success."